http://www.tubemogul.com/research/video_marketing_101.php
Tubemogul posts an interesting article about aspects and success of „video virals“ – pretty cool guide for everyone in marketing who is about to plan new projects to reach the desired audience.
The ultimate goal – behind the *web_two_o_buzz*:
Get the attention of a prospect on the web channel – and convert browsers to buyers. Either products or services!